The Greatest of these is love.

And now these three remain: faith, hope and love. But the greatest of these is love. (1 Corinthians 13:13)

Why is love such a big deal?

Because love is what makes us who we are as Christians.  It is the reason the Christian church is called to reach out to a hurting community.  We were saved because God loved us, and we are called to show that love to others in return.

There are many secular organisations that are better equipped to feed the hungry, so why are we called to do it?  Because we are showing His love when we do it.

There are many people who will help others, but we do it because we are called to love them as well.

We are called to love, because we were first loved.

Let no debt remain outstanding, except the continuing debt to love one another, for whoever loves others has fulfilled the law. The commandments, “You shall not commit adultery,” “You shall not murder,” “You shall not steal,” “You shall not covet,” and whatever other command there may be, are summed up in this one command: “Love your neighbour as yourself.” Love does no harm to a neighbour. Therefore love is the fulfilment of the law.
(Romans 13:8-10)

Our love is what sets us apart from the world, and what makes us more like God.  Because He is love, if we have love for each other, we show God’s love to those around us, and become it as well.